Bored by the lack of diverse women represented in the lingerie industry YAB (You Are Beautiful) Lingerie was conceived. Specifically designed for women whose cup size is a D+, our lingerie has been compassionately created to exude the qualities of true beauty.  Our lingerie is unique, diverse, delightful, bold, trustworthy and virtuous all the qualities that we think make people beautiful and the qualities we as a brand embrace and celebrate.  Here at YAB we believe that beauty starts from within and transpires out, we know the importance of learning to love yourself, so we have tasked ourselves with being more than a lingerie brand, we want to create a movement and ensure women are truly represented in the lingerie industry, not just the skinny or the plus sized models but all those in-between. We have made it our social responsibility to tackle self-esteem issues in young girls and women across the UK as we believe that every woman deserves to feel beautiful, simply because every woman is beautiful.

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